According to information from e-commerce platforms, the latest collaboration between HMD Global and Barbie, the HMD Barbie co-branded phone, has officially been launched in the Chinese market at 10 a.m. today, with an initial price of RMB 799. Although this is a non-smartphone that only supports 4G networks, its unique design and customized Barbie elements seem to have attracted a lot of attention.
In terms of appearance design, the HMD Barbie co-branded mobile phone adopts the iconic pink tone, matched with the classic logo of Barbie doll, making this phone particularly eye-catching even when closed. Its flip cover design is quite classic, and also gives this phone a cute texture like a toy.
In terms of specifications, the HMD Barbie co-branded phone is equipped with a 2.8-inch TFT screen with a resolution of 240×320 pixels, and a small 1.77-inch screen on the outside to display basic information. The phone uses a single-core processor with a main frequency of 1.05GHz, a memory configuration of 64MB RAM and 128MB ROM, and can be expanded to up to 32GB of additional storage space via a micro-SD card. The phone also provides a rear camera and is equipped with an LED flash.
It is worth mentioning that the HMD Barbie co-branded mobile phone has a built-in 1450mAh replaceable battery, and users can replace the battery at any time as needed. In addition, the phone supports 4G LTE network.
