In the current domestic mobile phone industry, Huawei is regarded as one of the few brands that can compete head-on with Apple. On September 2, 2024, Huawei announced that it would hold the “Huawei Sees Extraordinary” brand ceremony and Hongmeng Intelligent Driving new product launch conference at 14:30 on September 10. Coincidentally, Apple also plans to hold an Apple special event at 1 am on the same day, when it will officially unveil the highly anticipated iPhone 16 series. The press conferences of the two technology giants met again, which attracted widespread attention from the industry and consumers.
Looking back at its market performance in recent years, Huawei seems to have always regarded challenging Apple as the key direction of its own development. For example, Huawei’s Mate series and Apple’s iPhone usually choose similar time windows to release new products. In 2022, Huawei’s Mate 50 series was released on September 6, while Apple’s iPhone 14 was unveiled two days later on September 8; in 2023, Huawei’s Mate 60 series will be launched from the end of August to the end of September, and Apple’s iPhone 15 series will be released on September 15 and go on sale a week later.
However, despite the outside world’s expectations for the Huawei Mate 70 series, industry insiders revealed that the Huawei Mate 70 series is not expected to be released in September 2024 because the adaptation work of the Harmony NEXT system is still in progress.
Huawei new products:
Triple folding screen
According to official news from Huawei, the official name of Huawei’s three-fold screen mobile phone is: HUAWEI Mate XT | ULTIMATE DESIGN, which can also be referred to as Huawei Mate XT Extraordinary Master. At present, Huawei has not yet officially announced the appearance design and specific configuration of Huawei Mate XT Extraordinary Master.
Referring to the current folding screen mobile phone industry and Huawei’s style, CNMO speculates that the starting price of Huawei’s three-folding screen mobile phone may exceed 15,000 yuan, making it one of Huawei’s highest-end mobile phones.
Huawei nova 13 series
According to leaked information, the Huawei nova 13 series was originally scheduled to be released in June or July this year, but was postponed to September this year due to other reasons. Referring to the previous generation products, the Huawei nova 13 series is expected to provide four models, namely Huawei nova 13 Vitality Edition, Huawei nova 13, Huawei nova 13 Pro, and Huawei nova 13 Ultra, covering the price range of 2,000 to 5,000 yuan.
At present, Huawei has not officially disclosed the configuration information of the Huawei nova 13 series. According to reports from many industry insiders, the Huawei nova 13 series will be equipped with high-pixel cameras and a series of advanced photography technologies, such as RYYB sensors, OIS optical image stabilization, etc. In addition, this series of mobile phones will also support 66W fast charging technology, and the entire series will be equipped with Kunlun glass panels as standard.
In addition, some high-end models of Huawei’s nova 13 series will also support satellite communication technology, and may be equipped with the Tiantong + Beidou satellite messaging dual systems.
M9 five-seater version
Huawei’s automotive business is now developing well, and on September 10, Huawei will also release a five-seat version of the M9, which is also strongly called for by many fans of the M9.
The M9 is a panoramic smart flagship SUV jointly developed by Huawei and Seres. It currently offers four versions: the M9 Extended Range Max, the M9 Extended Range Ultra, the M9 Pure Electric Max, and the M9 Pure Electric Ultra. The length, width, and height (mm) are 5230×1999×1800, the wheelbase (mm) is 3110, and the starting price is 469,800 yuan. Previously, all four M9 models were six-seater versions.
As one of the most expensive models under Hongmeng Intelligent Driving, the M9 sold 15,000 units in August, and has been ranked first in sales of cars above 500,000 yuan in the Chinese auto market for many consecutive months, regardless of power and vehicle form. The five-seat version launched this time is expected to have no significant changes in power and appearance, but the price may be reduced to a certain extent, which will help to increase the sales of the M9 again.
Zhijie R7
Zhijie R7 is jointly created by Huawei and Chery. It is the first coupe SUV under Hongmeng Zhixing. It has a length, width and height of 4956*1981*1634mm and a wheelbase of 2950mm. The back line is dynamic and smooth, and the design is in line with the trend.
As a pure electric vehicle, the Zhijie R7 is available in single-motor and dual-motor versions, equipped with advanced 800V high-voltage platform technology. The maximum output power of the single-motor version is 215 kilowatts, while the dual-motor version can reach a powerful power of 365 kilowatts. The car is equipped with a ternary lithium battery pack with a capacity of up to 100 kWh, and the comprehensive cruising range under CLTC conditions is expected to exceed 800 kilometers. In addition, advanced technologies such as Huawei’s ADS 3.0 high-level intelligent driving system, the new Huawei Tuling platform, the XHUD 2.0 head-up display system, and the XPIXEL megapixel smart headlights will also appear on the Zhijie R7.
Huawei Watch GT5
According to the information revealed by Digital Chat Station, Huawei WATCH GT5 will also be released in September this year, and will most likely be released at the press conference on September 10. At present, not much information about Huawei WATCH GT5 has been revealed. Referring to Huawei WATCH GT4, the starting price of Huawei WATCH GT5 is likely to be less than 1,500 yuan, and functions such as health detection and sports data detection are expected to be further improved.
Apple’s new products:
iPhone 16 series
At the launch event on September 10, Apple’s most important product is undoubtedly the iPhone 16 series. It is expected that this year’s iPhone 16 series will still provide four models, namely iPhone 16, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max. Among them, iPhone 16 Plus may be renamed.
The iPhone 16 is equipped with a 6.1-inch display. Although its screen refresh rate remains at 60Hz, it has the latest Apple A18 chip built in, supports Apple Intelligence technology, and the camera system uses a 12-megapixel lens, supports two times optical zoom, and is compatible with the Wi-Fi 6E network standard. The built-in battery capacity is 3561mAh, and three storage capacity options are available: 128GB, 256GB, and 512GB. The starting price is $799.
The iPhone 16 Plus (name subject to change) will be equipped with a larger 6.7-inch display, also with a 60Hz refresh rate. This model is also equipped with Apple’s A18 chip, a 12-megapixel camera system, supports 2x optical zoom, and is compatible with Wi-Fi 6E networks. Compared with the standard version, the Plus version has a larger 4006mAh battery capacity and offers the same storage options, starting at $899.
The iPhone 16 Pro is an advanced choice for professional users. It is equipped with a 6.3-inch display and supports ProMotion adaptive refresh rate technology up to 120Hz. This device uses a more powerful A18 Pro chip, a 48-megapixel advanced camera system, supports five times optical zoom, and is one of the first devices to support the Wi-Fi 7 standard. It has a built-in 3355mAh battery, storage options include 256GB, 512GB and 1TB, and the starting price is $1099.
As the top model in the series, the iPhone 16 Pro Max is equipped with a 6.9-inch ultra-large display and also supports a 120Hz refresh rate. It also uses the A18 Pro chip, has a 48-megapixel professional-grade camera system, supports five times optical zoom, and is compatible with Wi-Fi 7 networks. It has a built-in 4676mAh battery and the same storage capacity options as the Pro version, with a starting price of $1,199.
In addition to the above configuration upgrades, the iPhone 16 series will also introduce some new design elements, such as a dedicated physical camera button and a battery with a built-in metal casing. These changes not only improve the durability and functionality of the device, but also provide users with a more convenient photo-taking experience.
Apple Watch
At the upcoming Apple special event, in addition to the highly anticipated iPhone 16 series, Apple is also expected to launch a brand new smartwatch – the Apple Watch Series 10.
This means a wider screen viewing area, which brings a better visual experience to users. In addition, there are reports that Apple may launch a 49mm dial size version, similar to the existing Apple Watch Ultra, to meet the needs of users who prefer a larger dial.
It is worth noting that this year marks the 10th anniversary of the birth of Apple Watch, so there are rumors about whether Apple will launch a special edition Apple Watch X. This special edition watch is expected to adopt a new design language to commemorate this important milestone. However, it is not yet certain whether Apple will launch a special edition at this time, or let fans wait another year until 2025.
For fans of the Ultra series, there are signs that Apple will not update its top-of-the-line smartwatch for the time being. Instead, Apple may launch a more affordable Apple Watch SE. This new SE model is said to use a plastic shell instead of the traditional aluminum alloy to reduce costs and attract a wider consumer group. This move is expected to not only lower the entry barrier, but also help expand the popularity of Apple Watch in the market.
AirPods
As expected, the AirPods series will also have a place at Apple’s special event on September 9. Apple is expected to release two new mid-range and entry-level AirPods 4 options (non-Pro version) in an effort to continue to strengthen its competitiveness in the true wireless earphones market.
One of the new products will inherit the core functions of the existing third-generation AirPods, providing users with a familiar and reliable listening experience. The other variant will introduce active noise reduction technology. Although its noise reduction effect may be slightly inferior to that of AirPods Pro, it is expected to attract more consumers who have certain needs for noise reduction but have limited budgets with its more attractive price point.
In addition to these two new AirPods 4, Apple is also likely to make an important update to the AirPods Max. The new AirPods Max is expected to bring a number of improvements, including the use of a USB-C interface to replace the original Lightning connector, support for the latest Bluetooth 5.3 standard, a more powerful H2 chip, and the introduction of new color schemes.
For high-end users who are looking for higher sound quality and better comfort, the update of AirPods Max is undoubtedly a great blessing. The introduction of the USB-C port is not only in line with the current market trend, but also means faster charging and better compatibility. The support of Bluetooth 5.3 will further improve the stability and efficiency of wireless connections, while the upgrade of the H2 chip means more powerful audio processing capabilities and richer intelligent functions. The new color options provide users with more personalized choices, making AirPods Max not only a high-tech product, but also a fashion accessory.
System and software
Shortly after the event, Apple will release the Gold Master version (GM version) of iOS 18, iPadOS 18, macOS 15, watchOS 11, tvOS 18, and visionOS 2 to developers as part of its final round of beta testing. These new operating systems are expected to be launched with new devices before September 20.
The new software update will integrate the new features announced by Apple earlier this year, especially the multiple artificial intelligence features introduced by the company at the Worldwide Developers Conference (WWDC). These updates will not only improve the performance and user experience of the device, but will also bring more intelligent services, further enhancing the coherence and convenience of the Apple ecosystem.
Final Thoughts
It is foreseeable that the technology and digital circles will usher in a carnival on September 10 this year. The only drawback is that the Huawei Mate 70 series is likely to be absent, and netizens who are interested in this phone will have to wait for a while.
