Every September, Apple’s fall conference is one of the highlights of the technology circle. In this year’s fall conference with the theme of “Highlight Moments”, Apple officially brought Apple Intelligence into the Apple ecosystem, and also brought the new iPhone 16 series and iPhone 16 Pro series.
In addition, wearable devices also blossomed at this autumn conference. Whether it is the significantly updated Apple Watch Series 10 or the first AirPods 4 with noise reduction, wearable devices have become more attractive this year.
At this year’s fall conference, Apple brought us the following new products:
iPhone 16 series with colorful colors and camera control buttons
iPhone 16 Pro series, designed for creators, with A18 Pro
Apple Watch Series 10 with significant hardware and software upgrades and Ultra 2 with new colors
AirPods 4 with noise cancellation and AirPods Max in more new colors
After the press conference, CNMO will immediately help you highlight all the key points of this autumn press conference, hoping to help you quickly understand all the core content of this press conference.
iPhone 16 series with highly saturated colors
To summarize the upgrades of the iPhone 16 series in one sentence: highly saturated colors, vertically arranged cameras, new camera control buttons, A18 chip, and comprehensive upgrades to heat dissipation and battery.
iPhone 16 series
From the perspective of appearance design, this year’s iPhone 16 series has been significantly upgraded. In terms of color matching, the iPhone 16 has changed from the past and adopted a new high-saturation color. In addition to the classic black and white, the new pink, dark cyan and ultramarine colors are quite eye-catching. It can be said that this year’s digital series has become less restrained in terms of color matching.
iPhone 16 series
In terms of body details, the iPhone 16 has two obvious upgrades. First, the imaging system on the back is changed to a vertical arrangement, with a 48-megapixel wide-angle lens and a 12-megapixel ultra-wide-angle lens integrated inside. At the same time, the 48-megapixel lens also supports 2X optical quality zoom, covering multiple focal lengths such as ultra-wide-angle, wide-angle and telephoto. In addition, this design can also meet the needs of spatial video shooting. When held horizontally, the two flush lenses can better shoot spatial videos and spatial photos, which is also more convenient to use with Apple Vision Pro.
A new “physical camera control button” has been added to the side
The second major upgrade is the addition of a new “physical camera control button” on the side. Before the press conference, many people thought that this button was created for taking photos, but in fact, “taking photos” is only part of the function of this button. Thanks to the design of the capacitive button, you can also achieve functions such as zooming and function switching when sliding the button, making the button function more than just taking photos.
It can be said that this button has increased the priority of taking photos and further strengthened the concept that “iPhone is the most portable camera in everyone’s hands.”
In addition, this button also supports the new “visual intelligence” function. With the help of Apple Intelligence that will be launched in the future, this button can also be given more possibilities, that is, by activating the camera, the phone can help us understand the world. Compared with the simple “shooting”, this button has more room for imagination, and this will also become a new direction for Apple to bring to smartphones in the AI era.
A18 Bionic
As for the hardware level, the new A18 Bionic is also the first echelon of current smartphones in terms of performance. This 3nm chip can drive cutting-edge shooting functions such as photography style and camera control, while ensuring energy efficiency and further improving the gaming experience. In addition, Apple officials have made it clear that this year’s iPhone 16 series has a longer battery life. Compared with the iPhone 15, the longest video playback time of the iPhone 16 has increased by 2 hours; compared with the iPhone 15 Plus, the longest video playback time of the iPhone 16 Plus has increased by 1 hour. It can be said that the iPhone has taken another step forward in terms of battery life.
At the software level, Apple Intelligence is also a key link. Apple officials said it will come to the iPhone next month with iOS 18.1, and will support more languages such as Chinese, French, Japanese, and Spanish next year. This also means that domestic consumers who want Apple Intelligence will have to wait a little longer.
The digital series is the main shipment every year, and it is also the first choice for many people to join the Apple ecosystem. This year, the new color scheme, new camera layout, and new physical camera control buttons give the iPhone 16 series a brand new feel. And with the future support for Apple Intelligence, I believe that more and more users will upgrade their old models to the iPhone 16 series, and for Chinese consumers, “Double Eleven” should be a good time to buy a phone.
The official prices of the iPhone 16 series are as follows:
– iPhone 16
128GB Price: 5999 yuan
256GB Price: 6999 yuan
512GB Price: 8999 yuan
– iPhone 16 Plus
128GB Price: 6999 yuan
256GB Price: 7999 yuan
512GB Price: 9999 yuan
iPhone 16 Pro: The creator phone
In addition to a series of new features of the iPhone 16 series, the iPhone 16 Pro also further continues the concept of the Pro series, which is to meet the needs of more professionals. Now, the Pro series iPhone is not only a smartphone, but also a portable “creative tool”.
iPhone 16 Pro
The iPhone 16 Pro has a very powerful imaging system. This year, Apple upgraded the ultra-wide-angle lens to 48 megapixels. This new lens also has a four-in-one pixel sensor, which can take ultra-high-resolution 48-megapixel ProRAW and HEIF photos and supports autofocus. In addition, this year’s iPhone 16 Pro series is equipped with a 5X periscope telephoto lens, so users don’t have to worry about choosing.
All iPhone 16 Pro series are equipped with 5X periscope telephoto lens
In terms of video shooting, the iPhone 16 Pro series is further ahead. This year’s two Pro models all support shooting 4K 120 FPS Dolby Vision content. With the powerful computing power of A18 Pro, the iPhone 16 Pro can directly record high-specification videos, bringing more space for post-editing. In addition, Apple also directly provides a variety of playback options, from 24fps, 60fps to 120fps, which also allows users to freely create according to their own shooting scenes.
iPhone 16 Pro series powered by A18 Pro
“Sound quality” is also a key part of video shooting. This year’s iPhone 16 Pro series is equipped with four studio-grade microphones, which not only bring more immersive sound effects when recording, but also lower low noise and clearer sound. And thanks to this powerful microphone combination, the iPhone 16 Pro also supports mixing. Whether it is adjusting background sound or vocals, it can be done directly through the phone.
iPhone 16 Pro supports mixing function
In the future, the iPhone 16 Pro’s voice memos will also support “overlay tracks”. Users can achieve a recording effect similar to “GarageBand” in voice memos. After recording one track, they can record another track from scratch and adjust it freely after recording, turning the phone into a professional recorder in the hands of a recording engineer.
This year’s iPhone 16 Pro gives the Pro series more “creative attributes”. It can be said that the Pro series iPhone is a creator’s phone. Whether it is 4K120 or the newly added four-microphone design, the Pro series firmly stands in the first echelon of imaging.
The iPhone 16 Pro has also been significantly updated in terms of appearance. Both Pro series are larger in size, with the iPhone 16 Pro using a 6.3-inch screen and the iPhone 16 Pro Max using a 6.9-inch screen. At the same time, the black borders of this year’s screens are also narrower, so I personally recommend that film fans choose the version without black borders.
iPhone 16 Pro series adds a new warm desert color titanium version
In terms of color matching, the iPhone 16 Pro series has added a warmer desert color titanium version, which is a new color this year. It looks softer and is quite in line with the positioning of the Pro series. In addition, the heat dissipation and battery capacity of the iPhone 16 Pro series are also stronger this year, which also allows the A18 Pro to have more performance release space.
The official prices of the iPhone 16 series are as follows:
– iPhone 16 Pro
128GB Price: 7999 yuan
256GB Price: 8999 yuan
512GB Price: 10999 yuan
1TB priced at 12999 yuan
– iPhone 16 Pro Max
256GB Price: 9999 yuan
512GB Price: 11999 yuan
1TB priced at 13999 yuan
Bigger, thinner Apple Watch Series 10 and Ultra 2 in new colors
For the Apple Watch, ten years is a critical time node. Apple has also brought the greatest sincerity to the new Apple Watch Series 10. It can be said that this is a fully iterative and upgraded device.
Apple Watch Series 10
Apple Watch is not only a fashion item, but also a health manager for many people. This year’s update of Apple Watch Series 10 also revolves around these two aspects.
Apple Watch Series 10 is only 9.7mm thick
“Slimming” is a key word this year, which is clearly reflected in the Apple Watch Series 10. It is only 9.7mm thick and weighs less than 30g. In addition, the size of the Apple Watch has changed again this year, with the two watches upgraded from the original 41mm/45mm to 42mm/46mm. The display area of both watches is larger and they look more rounded.
While adopting a rounded design, Apple also took into account the display effect of the screen. By adopting a wide-viewing angle OLED screen, the brightness of the Apple Watch Series 10 at tilt angles is increased by 40%, which ensures that the content on the screen can be clearly seen at any angle.
In terms of color matching, Apple Watch Series 10 has two highlights. One is that in the aluminum metal watch, the bright black color that appeared in the iPhone 7 has returned to the Apple Watch. The deep black frame can perfectly blend with the screen, which looks more integrated and has a very good look. The polished titanium version combines the luster of stainless steel with the lightness of titanium, making it lighter and more durable.
“Detecting sleep apnea” should be considered a major upgrade in the “Health Manager”. Although the feature is still waiting for approval, the arrival of this feature can benefit many people. It is estimated that more than 1 billion people in the world are currently affected by apnea, but in most cases it cannot be diagnosed. If not treated in time, sleep apnea can have serious effects on health, including increasing the risk of high blood pressure, type 2 diabetes, and heart disease. The Apple Watch Series 10 uses an accelerometer to monitor subtle wrist movements associated with interruptions in normal breathing patterns and tracks them through Apple Watch’s new indicator “disordered breathing”. The new sleep apnea algorithm analyzes the data for respiratory disorders, so if the data indicates that the user continues to have signs of sleep apnea, the Apple Watch can notify the user. The notification will include the time period when potential sleep apnea occurs and educational materials on the importance of seeking treatment, as well as a PDF that provides three months of respiratory disorder data, notification details, and other information for reference when talking to a healthcare provider.
In addition to the fully upgraded Apple Watch Series 10, Apple also introduced a new color scheme for the Apple Watch Ultra 2. The black titanium metal paired with the newly launched strap also allows Ultra to meet the dressing choices of more users.
Redesigned AirPods 4 and new color AirPods Max
Think about it carefully, it has been nearly three years since the release of the previous generation AirPods 3. This year, Apple brought two AirPods 4 at once to meet the needs of different users.
AirPods 4
The AirPods 4 that supports active noise reduction is undoubtedly the most attractive product. Through this product, we can also see the “Apple-style function decentralization.”
AirPods 4 still continues the semi-in-ear design, which is very suitable for those who don’t like silicone plugs. Before this, only AirPods Pro supported noise reduction in the Apple ecosystem, and the semi-in-ear design of AirPods 4 can provide a more comfortable experience for users with smaller ear holes and who don’t like silicone plugs. Similarly, since semi-in-ear headphones do not have silicone plugs, there will be no stuffy feeling even if noise reduction is turned on, and the experience is freer.
AirPods 4
At this autumn conference, AirPods 4 should be the most popular product, because it allows more AirPods users to enjoy the Pro-level experience at an affordable price of 1,399 yuan. Compared with the Pro series, AirPods 4 supports active noise reduction, adaptive audio and transparent mode, supports H2 chip, and even the wireless charging box has a built-in speaker for the search function. It can be said that AirPods 4 has all the core functions of the Pro series.
Of course, Pro is still Pro, and Apple continues to push functional OTAs many years after its release. In the future, AirPods Pro will also bring over-the-counter hearing aid functionality to users with mild to moderate hearing loss. Using personalized hearing profiles from hearing tests, this new feature seamlessly transforms AirPods Pro into clinical-grade hearing aids. The hearing test and hearing aid features are expected to soon receive marketing authorization from global health authorities and will be available in more than 100 countries and regions including the United States, Germany, and Japan this fall.
AirPods Max
The new AirPods Max have a limited update. Apart from new colors such as starlight, orange, purple, blue, and midnight, and a USB-C port, there are no other upgrades.
From another perspective, the entire AirPods product line will now use the USB-C interface, which will also allow AirPods users to completely bid farewell to lightning data cables.
Final Thoughts
At this year’s autumn conference, Apple brought us new products from three product lines. The iPhone 16 series is still the protagonist of the conference. From the physical camera control button that comes standard with the entire series to the Apple Intelligence on the software, all are designed to make the iPhone more suitable for everyone’s life, so that different user groups can choose the right iPhone based on their needs.
Apple Watch has also undergone significant upgrades at the critical time point of “ten years”. The more rounded shape and new bright black color, coupled with the slim design, can also stimulate many users to upgrade.
As for AirPods 4, I think it is the most worthwhile product to replace at this fall’s launch event. It inherits the core functions of AirPods Pro and is more affordable.
The new products launched at this year’s fall conference are all designed to make the Apple ecosystem more complete, thereby locking more people firmly into the Apple ecosystem. I wonder which products you are going to buy?
