Today, the legendary portrait studio with a glorious history of nearly a hundred years – France’s Paris Yagu Photography Studio officially settled in the Honor Global Flagship Store in Chengdu (hereinafter referred to as the “Honor Chengdu Flagship Store”). Fang Fei, President of Honor Product Line, Catherine Renard, CEO of Yagu Studio, Zhang Yufei, world champion in swimming, and many guests including Chengdu Culture and Tourism Group and multiple partners attended the unveiling ceremony and witnessed the opening of the door to the integration of humanities, arts and technological innovation.
With its ultimate control over light and shadow and profound attainments in portrait photography, Yagu has always been hailed as the “Legend of Light and Shadow”. In the field of mobile imaging, Honor has always adhered to the value proposition of benchmarking SLRs and constantly breaking through the boundaries of technology. In May of this year, Honor and Yagu, through in-depth technical cooperation, innovatively launched the “Yagu Light and Shadow Portrait Master” on the Honor 200 series. Its AI light and shadow portrait engine, with AI as the core technology, can benchmark Yagu professional imaging throughout the entire process, bringing users three portrait styles of Yagu: vivid portraits, textured portraits, and classic portraits, opening up a new aesthetic of mobile imaging in the AI era and leading the development trend of AI high-end imaging. At present, the entire Honor Magic V3 series, Honor Magic Vs3 and the small folding Magic V Flip have all been fully upgraded to the “Yagu Light and Shadow Portrait Master”.
This time, Honor and Yagu jointly opened a French classic legendary imaging art studio in the Honor Chengdu flagship store, which not only marked the comprehensive upgrade of the strategic cooperation between the two parties, but also brought consumers an immersive imaging art experience space through the store-in-store operation model, allowing consumers to experience the beauty of the deep integration of a century of imaging art resources and Chinese technology up close, satisfying consumers’ pursuit of high-quality imaging. At the same time, it also explored a new model for the cooperation between terminal manufacturers and high-end imaging resources, setting an industry benchmark.
In order to allow consumers to experience the authentic Yagu lighting, Honor and Yagu have carefully built the venue, equipment, process and service in accordance with local French standards, and specially invited the Yagu photography team to participate, including experienced French photographers and lighting technicians, so that Chinese consumers can easily enjoy the authentic French high-end imaging services at their doorstep. At present, Yagu has launched multiple services such as distinguished portraits, classic portraits, customized photo albums, wedding portraits, children’s portraits, and car photo albums. It is worth mentioning that in order to celebrate the successful entry of Yagu into the Honor Chengdu flagship store, Honor and Yagu jointly launched a welfare event, and consumers can enjoy a discount of up to 10,000 yuan for the first month of taking distinguished portraits and wedding portraits.
At the event, Zhang Yufei praised the cross-border cooperation between Honor and France’s Yagu. She believed that just as Chinese technology representative brands like Honor are becoming more and more influential in the world, Chinese athletes are also standing at the center of the world stage, winning global attention and respect with greater confidence and strength.
From the Champs-Elysées to the Kuanzhai Alley, Honor has attracted the century-old art resources of France’s Yagu to settle in the Honor Chengdu flagship store, which not only created a new model of high-end imaging cooperation for Chinese terminal technology brands, but also added a new business card of landmark culture, technology and art to Chengdu, a famous historical and cultural city. Against the backdrop of the 60th anniversary of the establishment of diplomatic relations between China and France, Honor, with its strong brand influence and technological innovation, has become a bridge for cultural exchanges between China and France, continuously leading the innovative integration of Chinese technology and French classic art and culture, and expanding a broader space for cultural exchanges between the two countries.
