Recently, CNMO noticed that according to data from research firm Counterpoint Research, in August 2024, Xiaomi’s mobile phone sales surpassed Apple’s, making it the world’s second largest smartphone manufacturer, second only to Samsung. However, considering that the iPhone 16 series will be released in September and will go on sale on September 20, and Xiaomi has no blockbuster products on the market during the same period, Apple’s market share in September is likely to surpass Xiaomi and return to second place in the world.
It is reported that Xiaomi is one of the fastest-growing mobile phone brands in the first half of 2024, with sales increasing by 22% year-on-year, but the growth rate may slow down in the second half of the year.
It is worth mentioning that CNMO noticed that in the second quarter of this year, the gap between Xiaomi and Apple in the global market was as low as 0.8%.
According to data from research firm IDC, in Q2 2024, Apple sold 45.2 million smartphones, accounting for 15.6% of the market, while Xiaomi sold 42.3 million smartphones, accounting for 14.8% of the market. According to data from Canalys, in Q2 2024, Xiaomi’s smartphone market share rose to 15%, while Apple’s smartphone market share fell from 17% to 16%. According to data from Counterpoint Research, in Q2 2024, Xiaomi’s smartphone market share was 14%, while Apple’s was 16%.
At present, the iPhone 16 series has been officially released, and the Xiaomi 15 series will be released at the end of October and is expected to go on sale at the end of October or November. Overall, it is unlikely that Xiaomi will maintain its second place in the world in the third quarter.
