Recently, Huawei has been very active. Not only did it hold the Huawei Meet the Extraordinary Brand Ceremony and Hongmeng Intelligent Driving New Product Launch Conference in China on September 10, releasing the world’s first mass-produced tri-fold mobile phone, but it also held the Huawei Global Innovation Product Launch Conference at the Palau Sant Jorge in Barcelona, Spain on September 19, bringing many blockbuster products to overseas consumers.
At the launch event in Barcelona, Huawei invited Pamela, a world-renowned fashion and fitness blogger, Mo Farah, a four-time Olympic gold medalist, and Tatjana Smith, a South African athlete, as global experience officers for Huawei wearable products to share their experiences using Huawei products. The personal stories of these sports stars and opinion leaders not only increased the appeal of the launch event, but also allowed the audience to more intuitively experience the excellent performance of Huawei wearable devices in sports and health management. In particular, the “Light Up the Three Rings” event, by encouraging users to actively participate in a healthy lifestyle, Huawei successfully linked its brand image closely with health and vitality.
In Spain, Huawei released a series of new products including HUAWEI WATCH GT5 series, HUAWEI WATCH Ultimate, HUAWEI WATCH D2, HUAWEI MatePad Pro and HUAWEI MatePad Air. The press conference not only demonstrated Huawei’s leading technology in the field of tablets and wearables, but also demonstrated its deep insight and control of fashion and beauty through technological innovation, continuing to lead the industry’s technological and aesthetic innovation, and bringing more surprises and breakthroughs to the global user experience.
Smartwatches were the main attraction at Huawei’s global innovative product launch conference. The new generation of HUAWEI WATCH GT5 series, which features a brand new design, the latest HUAWEI Xuanji sensing system, and supports emotional health-related functions, is undoubtedly the top priority.
The new generation of HUAWEI WATCH GT5 series is unique in its aesthetic design. Its design language has evolved from geometric aesthetics to geometric edge aesthetics, creating a new fashion technology model for smart watches in the industry. WATCH GT5 is available in two sizes, 41mm and 46mm, both of which are made of stainless steel, while WATCH GT5 Pro is available in two sizes, 42mm and 46mm, with the body material upgraded to ceramic and titanium alloy, and available in a variety of colors including blue, gold, black, white, and gray. They are not only technologically advanced electronic products, but also exquisite decorations.
It is particularly noteworthy that the HUAWEI WATCH GT5 series is equipped with Huawei’s latest Xuanji perception system. This system can accurately monitor health indicators such as heart rate, blood oxygen, and respiratory rate, and has unique functions to help users assess emotional health. Through data collected every 10 minutes, the system can calculate the wearer’s immediate emotional state and then assess the long-term risk of emotional disorders. This combination of hardware and software innovation makes the HUAWEI WATCH GT5 series a unique product on the market, which not only improves the user experience, but also sets a new benchmark for the development of smart wearable devices.
HUAWEI WATCH Ultimate also launched the new HUAWEI WATCH Ultimate Extraordinary Exploration Green Legend model, which not only introduces advanced golf functions, but also the bezel has been upgraded to two-color nano-microcrystalline ceramic. The green and white colors contrast sharply and harmoniously, creating a masterpiece of both craftsmanship and texture, and reaching a new level.
In addition, Huawei’s two products for overseas markets are also worth paying attention to. HUAWEI MatePad Air uses innovative iridescent pearlescent technology, breaking the limitations of traditional technology and bringing the only “metallic white” pure color appearance in the tablet industry. HUAWEI MatePad Pro 12.2 inches uses innovative flowing gold silk design, cleverly combining humanistic aesthetic design with innovative technology, bringing an elegant, unique and rare gold texture.
At present, Huawei has achieved a fairly solid position in the Chinese market. IDC’s research data shows that since 2021, Huawei has been ranked first in shipments in China’s wearable device market. After the fourth quarter of 2023, Huawei’s tablets have surpassed Apple for three consecutive quarters, firmly sitting on the position of industry leader, with a year-on-year growth rate of up to 51%. Not to mention the folding screen market, there are almost no competitors in the Chinese market that can compete with Huawei.
In order to achieve greater development, Huawei is actively exploring overseas markets, especially in important regions such as Europe. Through this press conference held in Spain, Huawei demonstrated its determination to expand its global layout.
Today, Huawei has launched five blockbuster products in Spain at one time. With a series of leading technological innovations, products and global brand activities, it has brought a small “China shock” to the Western smartwatch and tablet industry. This will also break the inherent pattern of the Western market, help Huawei enhance its brand influence and achieve rapid growth in the high-end market.
