On September 5, TechInsights raised its forecast for global smartphone shipments in 2024 and 2025. The agency said that global smartphone shipments will increase by 3% year-on-year in 2025. At the same time, Apple is expected to surpass Samsung in 2025 and become the world’s largest smartphone manufacturer.
TechInsights said that Apple has stabilized its performance in the Chinese market through aggressive price discounts, and the mixed sales of more older iPhone models and the iPhone SE to be launched next year will stimulate demand in emerging markets. In addition, the improved macroeconomic outlook in mature markets, favorable exchange rates, and technological innovations (such as Apple Intelligence and the expected iPhone 17 Slim) will also drive iPhone replacement sales in mature markets in 2025.
Related Articles
The agency predicts that Apple may surpass Samsung to become the world’s largest smartphone maker. On the other hand, Huawei’s demand is mixed due to economic headwinds and restrictions on China’s self-developed chip manufacturing, and its recovery in 2025 may slow down.
For reference, the analysis agency Canalys recently announced the shipments of key mobile phone manufacturers in the second quarter of 2024. In the second quarter, despite only a 1% increase, Samsung continued to consolidate its first position, with shipments of 53.5 million units and a market share of 19%. Apple ranked second with strong momentum in North America and Asia Pacific, with shipments of 45.6 million units and a market share of 16%. It is worth mentioning that Xiaomi is catching up with Apple with its competitive product portfolio, with shipments of 42.3 million units and a market share of 15%.
