On September 5, Honor participated in the 2024 Berlin Consumer Electronics Show (Internationale Funkausstellung Berlin, hereinafter referred to as IFA), bringing Honor Magic V3 and Magic series multi-category flagship products to overseas launch, bringing a number of AI innovation experiences combining software and hardware, and end-cloud collaboration to global consumers, causing a sensation in the industry. On September 6, Honor CEO Zhao Ming once again brought the latest progress of end-side AI innovation, and for the first time revealed the relevant innovative results of Honor AI Agent to the outside world. After releasing the industry’s first cross-application open ecological intelligent body to the world, it was announced that it will be commercialized on the next generation of Honor’s all-round flagship Honor Magic7 series.
Honor’s exploration of end-side AI leads the industry, from the release of the industry’s first AI mobile phone Magic 1 in 2016, to the release of MagicOS 7.0 in 2022, the first launch of platform-level AI, and the introduction of AI large model LLM to the end-side in early 2024. Honor has always been leading the innovation trend of end-side AI, and has deeply empowered all-scenario products such as mobile phones, tablets, and PCs. In MagicOS 8.0 released in 2024, Honor launched the Any Door function, which allows mobile phones to connect services between different apps and devices based on intent recognition, becoming Honor’s new attempt at human-computer interaction in the AI era.
Originating from the deep cultivation in the field of AI over the past eight years, Honor AI Agent, the industry’s first cross-application open intelligent entity, is the result of Honor’s years of accumulation of end-side AI capabilities from quantitative change to qualitative change. Honor believes that open ecology, people-oriented, and privacy and security are the keywords of the mobile AI era. AI Agents that can maximize the presentation of user value must have four core capabilities: “natural semantic understanding and computer vision”, “user behavior habit learning and scene environment perception”, “intention recognition and decision-making capabilities”, and “in-application and cross-application operations”.
Specifically, based on the understanding of user habits and environmental perception of the current usage scenario, Honor AI Agent can accurately understand user needs and respond quickly, execute and call various mobile phone resources and third-party services, and provide services to users in a safer and more personalized way to meet user needs. Cross-application workflows that previously required a lot of manual work can now be directly simplified to simple natural language instructions for YOYO. At the same time, based on the understanding of user habits and the analysis of current usage scenarios, Honor AI Agent can provide services to users in a safer and more personalized way.
At IFA, Zhao Ming demonstrated that by activating the intelligent agent through Magic Actions, multiple operations such as turning off automatic renewal, ordering drinks, and planning and booking tickets can be performed with one click. This demonstration sparked heated discussions among the media and consumers. These operations have one thing in common, that is, they have multiple levels and traditionally require multiple steps to achieve, which is cumbersome and time-consuming. However, Honor AI Agent can do it with one click, allowing AI to truly understand user intentions and provide a one-click AI experience for more users.
In a sense, Honor AI Agent is the autonomous driving of the automotive industry. Compared with the common L2 level, Honor AI Agent is currently between L3 assisted driving and L4 intelligent body (that is, the vehicle driving is completely handed over to the system). This is not only due to technical and industry ecological reasons, but also due to safety ethics and privacy compliance. The appearance of Honor AI Agent made many people feel bright. Perhaps this is an evolution of AI experience from quantitative change to qualitative change. And for this evolution, Honor is always preparing and constantly innovating its understanding of AI.
At the beginning of this year, Honor released a unique AI four-layer strategic architecture, which is also the key to the AI Agent’s success in the global market. In Honor’s view, the first layer of the AI four-layer architecture is to use AI to enable cross-system and cross-device integration. Let different operating systems use AI to make decisions to achieve seamless connection and data sharing between mobile phones, tablets, PCs and other devices; The second layer is to use AI to reconstruct the operating system of a single terminal, so that the terminal can understand you better and use you better. For example, MagicOS 8.0 brings a human-computer interaction experience based on intent recognition based on platform-level AI capabilities; The third layer is the application of AI on the terminal side, such as application-level AI such as cutouts, photo rendering, and document summary; The fourth layer is the end-cloud collaboration of AI, which is to realize the presentation of network-side AI such as AIGC and network large models on mobile phones under the premise of ensuring user privacy and security.
In a previous interview, Zhao Ming said, “Mobile phone AI is not equal to AI mobile phone. AI mobile phone means using AI to reconstruct and enable mobile applications and operating systems, as well as all aspects of consumer experience and business logic. AI is the foundation, and AI is everywhere on mobile phones. This is what can be called an AI mobile phone.” It can be seen that the release of Honor AI Agent will undoubtedly once again realize the innovative superposition effect of end-side AI and the added value of user experience, and it also announces that the smartphone industry has officially entered a new era of intelligent entities.
According to the latest data released by Counterpoint, in the second quarter of 2024, Honor surpassed Samsung, which had almost monopolized the European market, and won the first place in the folding screen market share in Western Europe. The report pointed out that Honor actively expanded the European and Asia-Pacific markets (excluding China, India and South Korea). In the second quarter of 2024, global foldable mobile phone shipments increased by 455% year-on-year, the largest year-on-year growth among all brands. At the same time, the sales of large foldable phones in the European market doubled in the first half of 2024 compared with the first half of 2023, of which 70% of the growth came from Honor.
It is not difficult to see that the reason why Honor can achieve such excellent results is, on the one hand, its rich terminal product layout and excellent product quality, and on the other hand, it is inseparable from the deep empowerment of AI. It not only realizes the intelligence of a single device, but also connects the entire scene ecology, creating a seamless, rich experience, smart and convenient ecological closed loop.
I believe that as AI Agent is fully rolled out on the Magic7 series, Honor’s competitiveness in the global market will be further enhanced. At the same time, Chinese technology represented by Honor will further demonstrate the power of Chinese AI to global consumers.
