On September 2, Huawei officially announced that the Huawei Extraordinary Brand Festival and Hongmeng Intelligent Driving New Product Launch will be held at 14:30 on September 10. With the release of the launch, the topic #Huawei Apple Launch Clashes Again# also became a hot search, sparking discussions among many netizens. Although Huawei has not officially announced what new mobile phones will be brought to the launch, the three-fold screen mobile phone that was speculated by the outside world is basically true. In this way, this is not only a mobile phone war, but also a battle of honor related to brand value.
Judging from the official announcement time, Apple was the first to officially announce that the press conference will be held at 1:00 a.m. Beijing time on September 10, which can allow most manufacturers to avoid it. After all, from the history of the past few years, except Huawei, basically no mobile phone manufacturers released new products before and after Apple’s press conference. Even if they did, the popularity would be difficult to compete with Apple, which ultimately made product marketing difficult. This time, Huawei scheduled the press conference on the same day as Apple, which also showed its extraordinary courage and strength to go to the tiger mountain even though it knew there was a tiger. It is worth looking forward to who will be more popular.
At its peak in 2020, Huawei accounted for nearly half of the domestic smartphone market share, which can be said to be overwhelming Apple. Every year, Huawei and Apple’s autumn new product launch conferences are always talked about. Moreover, competing with Apple is actually a competition in the high-end market. In the past, Huawei has established a huge advantage in the high-end market with its Mate series and P series. It is one of the few domestic brands that can compete with Apple and Samsung in the high-end market. Last year’s Mate60 series was unexpectedly launched through the Pioneer Plan, and in fact it has already won back some of the users that had been lost. After a year of rest, this year’s three-fold screen and Mate70 series are naturally more confident.
However, due to various reasons, the most mainstream of which is the adaptation progress of pure-blooded Hongmeng and WeChat, the Mate70 series had to be postponed to October or even November, which temporarily caused Huawei to have no products to compete with the iPhone 16 series. However, jokingly, Huawei has so many technical reserves that it can just fish one out from the bottom of Songshan Lake, and here comes the three-fold screen mobile phone. From a macro perspective, Huawei’s three-fold screen mobile phone chose to be released on September 10 to compete with Apple’s iPhone 16 series. Although the two have different forms and will not cause direct competition, it ultimately involves competition in the high-end market and brands, and Huawei does not want to lose this position. If Huawei does not bring out new products to compete with the iPhone 16 series in September, it will put a lot of pressure on the subsequent Mate70 series. The iPhone 16 series will be on the market one to two months earlier, and its ability to occupy the high-end market will be very terrifying.
Therefore, Huawei’s three-fold screen mobile phone and the five-seater version of the M9 played the role of pioneers, giving a sense of déjà vu of the “Tian Ji horse racing” style of product dislocation, thus freeing up more time for the Mate70 series. The choice of these two products actually has a profound meaning behind it. Although the battle has not yet begun, Huawei may have already won the game.
On the one hand, the three-fold screen mobile phone is a new species at present, and it has a very high popularity. This can be seen from the previous incidents that Yu Chengdong was exposed to use a three-fold phone on a plane and Transsion released its own three-fold product. This will be a breakthrough from 0 to 1. Yu Chengdong said, “Huawei’s most leading, innovative, and subversive product is here! This is an epoch-making product that others have thought of but cannot do. After 5 years of persistence and investment, we have turned science fiction into reality. Huawei’s pinnacle work, so stay tuned!” He Gang said, “This is an unprecedented “new species of technology”, a super terminal for the future, and it will definitely exceed your imagination!” When Huawei’s three-fold screen from 0 to 1 meets the routine update of Apple’s iPhone 16 series, which one is more popular?
Perhaps Huawei also considered that after all, the price of three-folding screen products is higher, and it is difficult for most people to choose a product of this price, so it has used another killer move, using the more expensive but more cost-effective five-seater version of the M9 to add a double guarantee. Since the launch of the M9, sales have been increasing. Six months after its launch, the cumulative orders have exceeded 100,000, ranking first in sales of luxury cars above 500,000, which is actually quite rare for a domestic brand. It can be said that Huawei’s use of two products that Apple does not have at this press conference is still quite strategic. This will be a high-end war against high-end, and it looks like it will be a sure thing.
Of course, the question that comes with it is whether consumers will wait and see for the Mate70 series after the release of the iPhone 16 series? Or will they directly choose between Huawei’s three-fold screen and the iPhone, which remains to be verified by the market. In terms of product form, the current shipment volume of straight-panel phones is higher than that of folding screens, and Apple has a strong dominance in the high-end market. Using folding screens to beat straight-panel phones can only be said to be able to retain some users, and the other part needs the Mate70 series. However, it is still some time before the Mate70 series is unveiled, so Huawei needs to throw out some information about the Mate70 series at this press conference to attract consumers, and this news must make it worthwhile for consumers to wait for a month or even two months. For example, Yu Chengdong announced at the press conference the progress of the pure-blooded Hongmeng HarmonyOS NEXT’s adaptation to WeChat, or the latest progress of the Kirin processor, which is good for the later-released Mate70 series.
Moreover, according to the release time of Huawei’s tri-fold screen, this product will not be pure Hongmeng, and it is likely to be equipped with HarmonyOS 4.2, and then upgraded later, which has weakened its product competitiveness to a certain extent. Fortunately, there is a blank in the industry for tri-fold products, and Huawei is at the forefront, using its fearless exploration of the unmanned area of technology to make its products highly competitive.
In general, the Huawei and Apple conferences collided again, which was a transformation of domestic brands that dared to face challenges, and also a direct presentation of the direct confrontation in the high-end market. Although we can’t see the collision between the Mate70 series and the iPhone 16 series, facing the aggressive iPhone 16 series, Huawei is preparing to stage an ecological siege with the three-fold screen mobile phone and the five-seat version of the M9, which has never appeared on the market. It’s like the strongest sword and the strongest shield in the high-end market are staging an offensive and defensive battle. No matter who wins or loses, the ending will be exciting.
