In the current domestic mobile phone industry, Huawei is one of the few manufacturers that can compete with Apple. On September 2, Huawei announced that it would hold the Huawei Extraordinary Brand Ceremony and Hongmeng Intelligent Driving New Product Launch Conference at 14:30 on September 10. According to the news on Apple’s official website, Apple will hold an Apple special event at 1 am Beijing time on September 10 to officially release the iPhone 16 series. Apple and Huawei’s press conferences collided again.
In the past few years, in the mobile phone market, Huawei seems to have regarded challenging Apple as its primary goal, and the Huawei Mate series and Apple iPhone are often released at the same time. In 2022, the Huawei Mate 50 series was released at 14:30 on September 6, while the Apple iPhone 14 was released at 1 am on September 8; in 2023, multiple models of the Huawei Mate 60 series were released from the end of August to the end of September, while the iPhone 15 series was released on September 15 and went on sale on September 22.
According to data from multiple research institutions, in 2023, the hot sales of Huawei’s Mate 60 series seriously affected the sales of the iPhone 15 series in China, and Huawei’s strategy to benchmark Apple has made certain progress.
However, CNMO learned that several industry insiders revealed that the Huawei Mate 70 series will not be released in September this year because the adaptation of Harmony NEXT still needs time. But Huawei’s executive director Yu Chengdong revealed that Huawei will release a subversive masterpiece at the event on September 10.
