On September 2, according to Wall Street Journal, the inventory data guidance for the iPhone 16 series, which will be released on September 10, has been updated to 88 million units. This figure is basically the same as the inventory of the iPhone 15 series last year.
Previously, according to insiders from Apple’s supply chain, Apple has fine-tuned its stocking target for the iPhone 16 series, and the adjusted stocking target is about 90 million units. Another company involved in Apple’s supply chain also confirmed the news, confirming that Apple has indeed moderately increased its stocking target for the iPhone 16 series.
Earlier, TSMC’s internal experts analyzed Apple’s A18 chip orders and concluded that the stock of the iPhone 16 series may have been raised to between 95 million and 96 million units, about 12 million units higher than previously expected. However, judging from the latest stocking data, the outside world’s confidence in Apple’s iPhone 16 series may have been overestimated.
It is understood that the iPhone 16 series will bring four models: iPhone 16, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max.
At the same time, Huawei also plans to hold the Huawei Extraordinary Brand Ceremony and Hongmeng Intelligent Driving New Product Launch Conference at 14:30 on the same day, September 10. It is expected that at this conference, Huawei will launch an innovative three-fold screen mobile phone to further enrich its product line and showcase its latest achievements in folding screen technology.
Apple and Huawei both held major launch events on the same day, but the product positioning and target markets of their new products were different.
