Sony officially released the Xperia 1 VI and Xperia 10 VI on May 15 this year, but fans who were looking forward to the small-screen flagship Xperia 5 VI may be disappointed. According to the latest news, Sony may have canceled the release of a new phone in this series.
According to Japanese media reports, Sony recently revealed at a press conference that it will not launch a new Xperia 5 series model. At this press conference, two general managers of Sony attended and confirmed the decision. The news pointed out that Sony plans to continue selling last year’s Xperia 5 V and will no longer launch the new Xperia 5 VI. This decision not only applies to the Japanese domestic market, but will also affect the sales strategy in the global market.
It is reported that the reason for this decision is the change in consumer purchasing habits. Sony has observed that more and more Xperia 5 V users choose to upgrade to the higher-end Xperia 1 VI model, while the upgrade situation of the previous generation Xperia 1 V is not ideal. This trend prompted Sony to re-evaluate the market demand for the Xperia 5 series and finally decided to suspend the launch of new phones.
Although Sony’s marketing strategy for 2025 has not yet been announced, there is still a possibility that the Xperia 5 series will return to the market. In the future, this series may be adjusted to better meet market demand. However, any details about the future plans of the Xperia 5 series are currently only in Sony’s internal discussions and have not been made public.
This news is undoubtedly a big blow to users who are looking forward to the Xperia 5 VI, especially in the context of the gradual simplification of Sony’s mobile phone product line, the lack of a small-screen flagship makes some consumers feel regretful. For those who like compact flagship phones, they may only be able to continue to choose the Xperia 5 V launched last year or upgrade to the larger-screen Xperia 1 VI.