Preview of Apple’s autumn new product launch conference: Five things I won’t buy from the iPhone 16 series

Apple’s autumn new product launch conference will be held at 1 a.m. Beijing time on September 10, with the theme of “Highlight Moments”. The iPhone 16 series will be officially unveiled at that time. Although there are many new phone leaks now, it is still full of suspense, which is why many Apple fans are worried.

Preview of Apple's autumn new product launch conference: Five things I won't buy from the iPhone 16 series

It is now basically confirmed that there will be four new iPhones released-a standard version and a larger iPhone 16 Plus, plus two iPhone 16 Pro. It is certain that the Pro version will have more new features, such as a larger screen, a more powerful ultra-wide-angle camera, etc. Rumors about the battery life, color matching, and other details of the iPhone 16 are also endless.

The following are several issues that many people are concerned about, which may affect consumers’ purchase of the iPhone 16 series.

How bright is the iPhone 16 display?

If you have been paying attention to the developments in the mobile phone industry in the past year or so, you will find that mobile phone manufacturers are competing to launch brighter screens. Every time a flagship model is released, each brand is vying for the title of “the brightest mobile phone screen”.

This is good news for users. The brighter the screen, the better the visibility in bright outdoor sunlight, and users don’t need to cover the screen to read emails or text messages.

Preview of Apple's autumn new product launch conference: Five things I won't buy from the iPhone 16 series

So, will the Apple iPhone 16 bring a brighter screen? Reports say Samsung will provide Apple with a screen that is 20% brighter than the previous generation. However, it is said that only the iPhone 16 Pro and iPhone 16 Pro Max will be equipped with this improved screen.

Of course, the screen brightness of the current iPhone 15 is actually sufficient. In addition, if the iPhone 16 still has a 60HZ refresh rate, its sales may not be as good as the Pro model.

What exactly does the “Capture” button do?

Since Apple added an action button to the iPhone 15 Pro last year, Apple seems to have fallen in love with adding buttons to its phones. This new button is called the “Capture” button, and it is said that it will appear on all iPhone 16 models, not just the Pro models.

The outside world thinks that the Capture button is a done deal – but we don’t know much about its specific function. According to the leaked information, users can use it to quickly launch the camera application without unlocking the screen. But the question is whether the function of this button is limited to waking up the camera and taking pictures.

Preview of Apple's autumn new product launch conference: Five things I won't buy from the iPhone 16 series

There is speculation that the Capture button may support different levels of pressure sensing, which means you can use it to adjust the camera’s zoom or even focus. This button may also recognize sliding operations. If the Capture button is useless, you might as well choose the iPhone 15 series.

At Apple’s iPhone event, we’ll probably see a hands-on demo of the Capture button to show what it’s really capable of. I’m also curious how Apple will prevent accidental taps so I don’t have to worry about accidentally hitting the Capture button every time I pick up my iPhone 16 and taking a bunch of blurry photos.

Will Apple Intelligence not be standard?

While Apple is still gradually rolling out its new AI-based features to iPhone, iPad, and Mac, it seems a bit premature to discuss more new features of Apple Intelligence. If you want to experience the first features of Apple Intelligence on your iPhone, you have to have an iPhone 15 Pro or iPhone 15 Pro Max and install the developer beta of iOS 18.1. The fact that Apple chose to add Apple Intelligence to iOS 18.1 instead of iOS 18 clearly hints that these features will be officially unveiled after iOS 18 is released this month.

Preview of Apple's autumn new product launch conference: Five things I won't buy from the iPhone 16 series

Even so, Apple executives say they see Apple smart phones as a key driver of device upgrades. “We’re very excited about the value we’re going to bring to customers with Apple smart phones, and we think it’s another great reason for people to upgrade,” Cook told Wall Street analysts in August.

The value mentioned here may refer to Apple’s intelligent features detailed at WWDC 2024, such as writing assistants, image editing and generation tools, and an improved Siri. However, Apple may also bring some new features tailored for the A18 chip and its additional RAM, which are expected to be used in some or all of the iPhone 16 series.

After the release of the new iPhone, are there no iPhone 15 models?

iPhone launches aren’t just about showing off new hardware, they also tell us which existing models will be phased out and which will be discounted, which is especially appealing to budget-conscious consumers who may not care about the latest features but think it’s a good deal to save a few hundred on an older model.

Preview of Apple's autumn new product launch conference: Five things I won't buy from the iPhone 16 series

Typically, Apple keeps the standard iPhone and discontinues the Pro models. But this time, things are a little different because only the iPhone 15 Pro and iPhone 15 Pro Max support Apple Intelligence, so keeping one or both of them might make extra sense — especially given the potential price increase for the iPhone 16 Pro.

Will the price of iPhone 16 series increase?

We haven’t heard much about the pricing strategy for the iPhone 16 series, except for a rumor that the iPhone 16 Pro may be a few hundred yuan more expensive than the previous generation. But it’s not wise for Apple to raise prices like this, because once the price increase is too large, many people may feel that it’s not worth upgrading to a new iPhone.

What most people want to see is that the price of the iPhone 16 series remains unchanged. Samsung, OnePlus, and Google have all increased the price of at least one of their new flagship phones this year, so Apple can stand out by simply maintaining the original price.

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