On August 30, CNMO learned that the latest data released by research firm TechInsights showed that in the second quarter of 2024, the application of device-side AI technology in the smartphone market reached a new height, especially the integration of generative AI technology, which became a key factor in promoting the development of the industry. In this field, Samsung leads with a 36% market share, followed by Xiaomi and Huawei with 22% and 13% market share respectively. In addition, vivo occupies 8% of the share, and OPPO and Honor both have 4%.
AI Phone
TechInsights pointed out that since 2017, with the introduction of on-device AI technology, the functionality and performance of smartphones have been significantly improved. In 2023, the advent of a new generation of on-device generative AI smartphones marks another leap in smartphone technology. Generative AI technology is regarded as one of the fastest growing and most advanced technologies in the current smartphone field, which can provide users with a more personalized and intelligent experience.
Samsung was one of the first companies to apply generative AI technology to its products, and its S24 series was a representative product that adopted this technology. Soon after, companies such as Google, vivo, OPPO and Xiaomi also integrated generative AI functions into their flagship smartphones.
Of course, the technical support behind it cannot be ignored. Chip manufacturers such as Qualcomm, Samsung Semiconductor, MediaTek, HiSilicon and Google have all launched high-end chips equipped with advanced AI processing sub-processors. These chips can effectively handle complex generative AI tasks, providing strong hardware support for the performance improvement of smartphones.
