On December 29, 2023, at this critical juncture where the old and the new meet, CNMO and moto jointly held a year-end event called “The Stars Talk about 2024, Moto and the Future Are in Sight”. The event invited many well-known leaders in the digital circle to review the memorable moments in the mobile phone field in 2023 and explore the infinite possibilities of the future of the mobile phone industry.
In the mobile phone landscape of 2023, foldable screens are undoubtedly an important mark. The strong rise of foldable screen categories has a profound impact on the mobile phone market this year and in the future. And with the advancement of foldable screen products, the way of human-computer interaction will also change.
However, when we look back at the development of foldable screen mobile phones in 2023, there is a name that cannot be avoided, that is Moto. The Moto Razr 40 series launched in the first half of the year focuses on the small folding market. With its internal and external dual screens that take into account both playability and practicality, as well as its affordable pricing, it can be said that it has truly brought foldable screen products into the mass consumption range.
At the same time, the moto razr 40 series is also actively exploring the fashion characteristics that small folding phones pay more attention to. Not only did it use the extraordinary magenta color created with the Pantone color of the year 2023 as the main color during the first launch, but it also launched the moto razr 40 Ultra Soft Peach Limited Edition with the Pantone color of the year 2024 as the main color. It is moto’s exploration and innovation that has led the folding screen mobile phone from quantitative change to qualitative change.
Regarding the rapid development of foldable screens this year, Su Yi, founder of Yiguancha, said: “In fact, whether it is the technology industry or the mobile phone industry, the real driving force lies in innovation. We can see that even a strong company like Apple has been criticized by users for its lack of innovation in the past two years, and the capital market is not optimistic about the performance of the new generation of iPhones. In the context of the lack of innovation in the industry, moto has emerged as a “dark horse” and has rapidly risen through the foldable screen track that is more popular with users and with its outstanding product strength.”
Guo Xiaofeng, a well-known self-media, also agreed with this. He said: “Moto’s innovations in small folding external screens and fashion differentiate it from other brands. This is also an important way for the Moto brand to differentiate itself. The brand image is further strengthened through its fashionable and all-round characteristics, making it a synonym for small folding. It not only effectively increases user stickiness, but also sets an example for the development and innovation of folding screens.”
Indeed, under the leadership of moto, the foldable screen mobile phone market is paying more and more attention to the versatility of internal and external screens and the fashion sense of product design. We can see that in the foldable screen market in 2023, whether it is “big fold” or “small fold”, it emphasizes the versatility of the product and its fashionable and light design.
The time is almost here in 2024. With AI becoming the trend of the industry, various companies have been making efforts, whether it is the deployment of generative large models locally on mobile phones or the optimization of AI in their self-developed systems. It can be said that AI has become an indispensable presence in the mobile phone market.
In this regard, Yu Zhongguo, founder of CNMO, said: “AI will definitely become the theme of the mobile phone market in 2024, because not only do mobile phone products need AI capabilities to help products upgrade to intelligence, but generative large models also need the huge market behind mobile phones to help it realize application implementation, thereby further promoting its application scenarios.”
Regarding the application of AI in the mobile phone market, Ouyang Tongjie, Chairman and CEO of Fengniao.com, said: “I am more looking forward to the performance of AI + folding screen. It is very likely to have the opportunity to reconstruct the way of human-computer interaction and further enhance its positioning as a productivity tool. However, at present, there is no clear solution for the folding screen + AI industry.”
In this regard, PChome editor-in-chief Pan Weizhe said: “Moto is likely to be a pioneer in this market, just like this year’s moto razr 40. After all, it has the latest trends in the folding screen market and Lenovo’s technological accumulation in AI. The next problem that Moto has to solve is to find an entry point to maximize the use of existing resources on mobile phones. In this regard, I am looking forward to Moto’s “Sword” next year.
In addition, at the event, the guests also conducted detailed exchanges and analyses on many topics such as the development of the mobile phone industry and future trends. It is foreseeable that the flower of AI will accelerate its blooming in the mobile phone field in 2024. In the future, mobile phones will have the opportunity to use the capabilities of AI to further reconstruct the system and user experience, and we will usher in a new era of smart phones.
