According to CNMO, a digital blogger recently exposed the latest ranking of domestic mobile phone brand activations, with the more popular Xiaomi ranking second and Huawei ranking fourth.
Huawei
The blogger released the activation volume of various mobile phone brands in the domestic market from 2024 to W33 (August 18) as follows:
1. vivo – 31.452 million 17.8% (including iQOO – 8.384 million 4.7%) 2. Xiaomi – 27.349 million 15.5% 3. Honor – 27.127 million 15.4% 4. Huawei – 26.665 million 15.1% 5. Apple – 25.879 million 14.6% 6. OPPO – 25.351 million 14.3% (including OnePlus – 3.204 million 1.8%)
It can be seen that in terms of activation volume, vivo brands have a clear lead, but the gap between Xiaomi, Honor and Huawei, which rank second to fourth, is not very large, and the competition can be said to be quite fierce. In addition, the gap between Apple and OPPO, which rank fifth and sixth, is not large either.
Xiaomi mobile phone
The blogger analyzed that vivo’s first place is very stable, and it has been the first for the whole year. iQOO’s cumulative share has increased from about 4.0% at the beginning of the year to 4.7; Xiaomi has risen from the fifth or sixth place for a long time to the second place, and has been the second place for 5 consecutive weeks in the third quarter; Apple was still ranked second at the end of the second quarter, but now it has directly slipped to fifth, but Apple will explode soon, and no one can grab the first place in the fourth quarter.
The blogger revealed that if we only look at the main brands, the activation volume of OPPO and vivo is basically the same, and the difference in market share mainly comes from the sub-brands OnePlus and iQOO. He also predicted that throughout the year, basically no brand will pose a threat to vivo, and it will be difficult for Xiaomi to maintain its second place. Apple, Huawei and Xiaomi all have the hope of competing for the second place.
