Recently, a mobile phone launched by VERTU, which is priced at nearly 3 million yuan, has attracted widespread attention. According to reports, the most expensive product on VERTU’s Tmall flagship store is a mobile phone called SIGNATURE V Cobra Limited Edition, which is priced at 2.89 million yuan. The mobile phone combines the gem cutting and inlaying techniques of the French royal jewelry brand Boucheron. The snake body is inlaid with 439 rubies, the snake eyes are inlaid with 2 emeralds, the snake head is inlaid with 2.02 carats of diamonds, and the snake body is inlaid with 1.02 carats of diamonds, showing luxury.
However, in terms of technical configuration, the SIGNATURE V Cobra Limited Edition looks quite “retro”. It is only equipped with a small 2-inch display, does not support 5G networks, and has no front or rear cameras. Currently, this sky-high-priced mobile phone has zero sales on JD.com and Tmall platforms.
In addition to this mobile phone priced at nearly 3 million yuan, Weitu has also launched a number of high-priced products, including mobile phones priced at 338,000 yuan, 298,000 yuan, 198,000 yuan, 115,000 yuan and 108,000 yuan.
Once a high-end sub-brand of Nokia, VTO was sold to a Swedish private equity firm in 2012 and transformed into an independent luxury mobile phone brand. Since then, VTO has changed hands many times.
It is worth mentioning that on August 18, “1818 Golden Eye” reported an incident in which a female consumer spent 30,000 yuan to buy a Weitu mobile phone, but because the phone was too slow to use, she wanted to return it but was refused. This incident also attracted public attention.
