On the afternoon of September 14, Wang Teng, deputy general manager of Xiaomi China’s marketing department and general manager of the Redmi brand, posted on Weibo, talking about the Lamborghini track day event he participated in today.
Wang Teng attends Lamborghini’s track event in Shanghai
Wang Teng said: “Today I participated in a Lamborghini track event in Shanghai and felt the racing culture up close. It was very cool! This is the first time that the Redmi logo has appeared on a Lamborghini racing car. I also invited several friends to witness it, one of whom is Dong Laosi. He asked me a lot of questions, and I invited him to chat with me live tomorrow. What topics do you want to see us talk about?” It seems that during the Mid-Autumn Festival holiday, Wang Teng will have to work overtime to broadcast live.
Redmi logo appears on Lamborghini racing car
Previously, Wang Teng revealed that the new joint product of Redmi and Lamborghini will be launched in the fourth quarter of 2024. Previously, Redmi had launched two customized mobile phones with Lamborghini, including the Redmi K70 Pro Champion Edition, which was launched in December last year and priced at 4,599 yuan.
In June this year, Redmi officially interacted with Lamborghini Automobile on Weibo and officially announced that it would become the sponsor partner of the Lamborghini Squadra Corse event sports department. In the future, we will also see Lamborghini racing cars with the Redmi logo speeding on the track.
