In the coming October, Xiaomi will most likely release a new digital series flagship – the Xiaomi 15 series. Although the Xiaomi 14 series is about to become a thing of the past, it can also be said to have “retired after success”, which can be confirmed by sales data. According to CNMO, the sales of the Xiaomi 14 series increased by 163% compared to the Xiaomi 13 series, and the current cumulative sales have exceeded 6 million units.
Xiaomi Mi 14 Series
Recently, a digital blogger released data saying that in the tenth month of the launch of the Xiaomi Mi 14 series (excluding Ultra models, the same below), sales have soared by 163% compared with the Xiaomi Mi 13 series. It is reported that the cumulative number of comments on the Xiaomi Mi 14 series on Xiaomi Mall has exceeded 3.04 million, a year-on-year increase of 73%. In addition, the sales of the Xiaomi Mi 14 series in 6 months exceeded the sales of the Xiaomi Mi 13 series in 16 months. From the comparison, it is not difficult to see that the market performance of the Xiaomi Mi 14 series is much better than the previous generation.
The blogger also revealed that the cumulative sales of the Xiaomi Mi 14 series have exceeded 6 million units. It is estimated that the total sales of the Xiaomi Mi 14 series in its life cycle may be about 1.6 times that of the Xiaomi Mi 13 series, about 8 million to 11 million. In comparison, the sales of the Xiaomi Mi 13 series are in the range of 5 million to 7 million. In addition, the total number of reviews of the Xiaomi Mi 14 series in its life cycle may reach about 3.39 million, and with the Ultra model, it will reach about 3.7 million.
Some analysts say that Xiaomi’s launch of a “small-screen flagship” model in its digital series is an important factor in boosting sales. According to CNMO, manufacturers such as vivo and OPPO will follow suit, which indirectly confirms the success of Xiaomi’s “small-screen flagship” strategy.
